When it comes to Indian fashion trends, fashion has evolved significantly since the 1950s, with each decade having a distinct aesthetic and trend. We’ve compiled a timeline of the country’s thriving fashion industry. Let’s take a look at how Indian fashion has evolved over the decades.
In the 1950s
People were filled with patriotism after the war. They used to wear khadi to show their support for the Swadeshi movement. It is also clear that people were inspired more by European culture and Hindi cinema. Actresses like Nargis, Nutan, Suraiya, and Meena Kumari were fashion icons during this time period.
In the 1960s
In the 1960s, people looked to performers like Dilip Kumar and Dev Anand, as well as actresses like Madhubala, Mumtaz, and Nargis Datt, for fashion inspiration.
Women’s attire grew increasingly trendy during this time period, and everyone welcomed vivid colours and prints. This decade gave us anarkali suits, tiered orange sarees, body-hugging churidar suits, shorter blouses with a hint of skin on display, poufy hairdos, winged eyeliner, and the uber-popular Sadhna cut.
In the 1970s
Dimple Kapadia’s classic polka-dotted top in Bobby, Zeenat Aman’s hippy outfit from Hare Rama Hare Krishna, Parveen Babi’s skimpy bikini, and Helen’s iconic Cabaret feathers all came from the 1970s. Some of the more iconic fashions from this era included bell-bottoms, cropped shirts, big glasses, platform shoes, and polka dots.
In the 1980s
The 1980s saw a number of changes in the fashion industry. This era gave rise to the first generation of Indian fashion designers such as Rohit Khosla and Satya Paul, as well as blingy ornamentation, huge shoulder pads, bright colours, metallics, wild hair, and leg warmers.
Bhanu Athaiya received India’s first and only Academy Award for costume design in 1983, and the National Institute of Fashion Technology (NIFT) was founded in 1986. Sri Devi and Rekha were fashion superstars in Bollywood.
In the 1990s
This era began with India’s economic liberalisation. Denim shirts, crop tops, chokers, coordinates, and dungarees, as well as chiffon sarees and oversized shirts, are the decade’s gifts.
The 1990s established trends that continue to be popular today. Style icons of the time included Karisma Kapoor, Madhuri Dixit, Aishwarya Rai Bachchan, Sushmita Khan, and Kajol.
Access to the internet was so accessible in this era, which opened the door to the latest fashions and trends. As more women gained financial independence, they were able to spend more money on fashion and beauty products. This era provides super-fitted pieces like tube tops and micro-minis, as well as desi fusion outfits.
Moving on, the 2010s saw the rise of digitization, including social media and influencers! The emphasis switched to street fashion. The digital age has made all fashion available with a single click.
As the last decade has come to an end in the midst of a full-fledged epidemic, the emphasis has changed to comfort and apparel that looks nice on social media. Let’s guess how the next decade of fashion can be. May be dominated by technical breakthroughs such as smart materials and garments that can only be worn digitally?
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